I’m starting to wonder whether the Crazy Frog is just a nefarious ploy by the BBC to finish ITV off once and for all.
I mean, think about it!
Step 1: Make an incredibly annoying ad
Step 2: Pay ITV to show it every ad break until everyone is heartily sick of it.
At this point, ITV haemmorages viewers every time it comes on. Ad breaks become worthless because people learn to switch over during them.
Step 3: Thanks to ITV’s new pricing structure for ads, saturate ad breaks with nothing but ads for Crazy Frog, Sweety the Chick and that bloody dragon thing. And maybe a few “No Win No Fee” dodgy soliciters’ ads too.
Step 4: Stop paying! ITV dies!
The only way to make the plan absolutely flawless would be to stage it while ITV is devoting a ridiculous amount of airtime to a pointless reality show that nobody watches - but has reportedly cost them around £15 million to make - just as it is about to be crushed underfoot by the new series of Big Brother. Oh wait!
Still, if you’re as sick of Crazy Frog as I am, maybe you can find the perfect antidote here. Warning though: contains sweary-do’s!